Possible Google Search Rank Update
Data collected from Glenn Gabe at G-Squared Interactive shows strong evidence that a Google algorithm updated occurred this month. Throughout the month of June, Gabe says he has seen some major volatility in search rankings, with some websites soaring in rankings and others falling.
These are the top issues Gabe found when analyzing sites that have dropped in rankings as a result of this update:
- Burying content below sponsored posts: A site that included a number of link thumbnails to sponsored content at the top of articles ended up getting hammered in the search results.
- More ads than content: A site that featured two thirds ads, and one third content, ended up seeing a significant drop in search results.
- Thin Content: A site focused on Q&A ended up seeing a drop in search results, most likely because it contained many pages with thin or irrelevant content.
- Generic Content: A site that provided very generic content for the topic it covered ended up seeing a drop in search results. Content consisted mostly of rewrites of information that could be found elsewhere on the web. It probably didn’t help that the content was filled with ads as well.
- Indexing Issues: One site that saw major fluctuations in search results is one that had indexing issues based on the site’s robots.txt file. This could have led to Google not being able to properly crawl the content on the site.